Use Data to Answer Your Key Business Questions
According to Gartner, “through 2022, only 20% of analytic insights will deliver business outcomes.” So what is the disconnect with the other 80% of analytic insights?
According to Gartner, “through 2022, only 20% of analytic insights will deliver business outcomes.” So what is the disconnect with the other 80% of analytic insights?
Check out what PHM’s Daniel Elu has to say about the media’s campaign-year health coverage.
Publicis Health CMO Lyn Falconio sits down with Campaign to discuss how diverse representation in the bottom line is an imperative for organizations.
Scott Barrett, VP of Social Strategy at Heartbeat, shares 5 ways healthcare marketers can benefit from joining the TikTok conversation.
Scott Barrett, VP, Social Strategy at Heartbeat, is asking the important questions about why marketers are quick to overlook Reddit as a platform for brands.
The healthcare industry is changing every day. How does the patient’s view of health and wellness change with the times?
After attending CES 2020, Ben Finlay, Group Innovation Officer at Publicis Health, shared 3 key takeaways from the event.
Lisa Varshney, EVP, strategic capabilities at Heartbeat, sheds light on how life science marketers can learn from Noom.
Andrew Ghosh breaks down the importance of having the right data, not just the most data.
Our CEO, Alex Von Plato, is in San Francisco for the J.P. Morgan Healthcare Conference — hear her thoughts.