How marketers can reach HCPs wherever they are

It’s a new decade, and the traditional idea of the HCP is changing with the times. HCPs are no longer the McDreamys and the Gregory Houses of the world—the middle-aged, white male doctor is now joined by a diverse pool of healthcare professionals. Learn how marketers can reach HCPs in this new era from Keri Hettel, SVP, data and analytics, Razorfish Health.

Read more here.

Connect With Us

Attach a File: