“As marketers, we can only dream of a seemingly limitless bag of loot for our own brand campaigns. But the reality is that we’re more likely to challenge a big spender than be one.”

In the latest from MM&M, Heartbeat’s James Talerico analyzes Mike Bloomberg’s half a billion dollar presidential campaign through a marketing lens. Read as James breaks down the ways marketers can learn from challenger brands that outsmart—rather than outspend—their rivals.

Read more in MM&M.