ReferralMAP “One of the Most Innovative New Products”

by Kevin Troyanos

PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named ReferralMAPML as one of the most innovative Products of 2018.

In 2018, Saatchi & Saatchi Wellness developed its newest data science framework, ReferralMAPML, which seeks to help clients distinguish and identify diagnosis, referral, and treatment patterns of physicians at scale through techniques rooted in unsupervised learning algorithms, network analytics, and graph theory. Together, these domains provide a theoretical structure for understanding interdependencies between HCPs and the events that connect them, i.e., diagnoses and procedures pertaining to a given patient.

Notably, ReferralMAPML can also be combined with Saatchi & Saatchi Wellness’ flagship offering TrueTargetML, which makes it possible to build highly accurate models that are able to predict healthcare providers’ likelihood of being a referring, diagnosing, or treating physician.

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