Tropes about the mythical matriarch mom no longer hold power in the social-media era

“There’s been a big shift in how we talk about healthcare, and it’s gone from something that was very paternalistic to something that’s way more of a partnership.” Kathy Delaney, Global Chief Creative Officer, Saatchi & Saatchi Wellness, Publicis Health, shares her POV in MM&M on problems with the “mom trope” and how it has to shift with a new era of woman-focused Rx advertising.

Read the full article on MM&M.

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