“What’s that?” Two words from Sue Manber’s daughter led to the diagnosis of her skin cancer. Six years later, those same words have become the core of an awareness campaign led by Manber for the Skin Cancer Foundation. 

For the organization’s 40th anniversary, the nonprofit wanted to roll out a major awareness push. Manber, who is active with the foundation, appealed to Digitas Health’s leadership to develop a pro bono public service campaign for the foundation. 

The campaign, The Big See, includes the typical social media push alongside experiential elements like a “magic mirror.” It equips people with the knowledge to self-screen and spot early signs of skin cancer.

Learn more on MM&M.