by Nadine Leonard and Hudson Plumb

As marketers, we must continue our dedication to informing the decisions made at the point of care, but we can no longer ignore what happens beyond it.

The last two decades of healthcare marketing have been a wild ride, haven’t they? Whether you think back on this time as fun or frenzied, there’s no debating that the near-omnipresence of the internet is behind it all. As marketers, we’ve chased consumption from one channel to the next, swerved around “here-today-gone-tomorrow” trends, and test-drove tactical pilots to the moon and back. The learning curve was steep, but we successfully made the climb.

But our next uphill adventure is already upon us.

Learn more at medium.com.