Heartbeat sheds light on the challenges healthcare marketers face to “walk a mile” in the target audiences’ shoes, as audiences often include those with chronic or life-altering illnesses.
11.13.19
Heartbeat
Kevin Troyanos, Head of Analytics, Saatchi & Saatchi Wellness, sheds light on the importance of “precision medicine” in the latest SSW Analytics piece.
Sebastian Küpers points to three success factors in order to leverage digital visualization and support digital transformations.
Emma Knott, Associate Director and Head of Social Media, Publicis Resolute, shares how Pharma has evolved in the era of misinformation.
Susan Manber, Chief Strategy Officer, Digitas Health shared her story of overcoming a rare form of skin cancer with the The New York Times.
Watch Nafeez Zawahir, MD sit down with Fierce Pharma to discuss the changing nature of HCP engagement in the digital age.
John Reid sat down with MM&M for Chops, a weekly column that dives into the lives of creative people in the industry.
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