To achieve real marketing innovation in healthcare, Pharma advertisers must look beyond the case study, and embrace strategic risks.

Publicis Health’s Chief Marketing Officer explains how to create clarity through storytelling, leadership, and staying true to your mission.

As marketers, we must continue our dedication to informing the decisions made at the point of care, but we can no longer ignore what happens beyond it.

As we approach the peak of the artificial intelligence hype cycle, enterprises need to take a strategic approach to implementing their cutting-edge tech solutions.

We’re taking a closer look at some of the ways in which our people choose health in their daily lives.