Author: heartbeat

It’s Time to Get Real about Real-Time Benefit Checks

By Heartbeat, 18th December 2018

For years, industry experts have been discussing the promise of Real-Time Benefit Check (RTBC) services and the dynamic information that they would provide to HCPs and patients in the ePrescription workflow.

Your Brand Marketing Is Not Enough

By Heartbeat, 3rd December 2018

As marketers, we must continue our dedication to informing the decisions made at the point of care, but we can no longer ignore what happens beyond it.