How should SEM marketers optimize amid the changing landscape?
Pete Levin, GVP of Search, shares his thoughts on how SEM marketers should optimize regarding COVID-19 and Pharma paid search.
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Scheduled Program
Nadine Leonard, President at Heartbeat, weighs in on the potential societal changes post-pandemic.
How Agencies Can Foster More Trans-Inclusive Workplaces and Elevate the Conversation
Jenn Renoe, Associate Media Director at PHM, points out what agencies need to do to foster more inclusive workplaces for the trans community.
Digitas Health’s Sue Manber joins Publicis Health
Susan Manber is the perfect leader to take on the new role of Chief Patient Officer—here’s why.
Reflections on a Month
Publicis Health CMO Lyn Falconio shares her thoughts on how the world will continue to change due to COVID-19.
Don’t feel isolated, even if you have been.
Read Ben Finlay’s lessons from the “virtual field“ this week.
COVID-19 Shows the Promise of Retail Health
Andrea Palmer, President of PHM, gives her perspective on how novel coronavirus is changing consumer health.
Creating, Managing, and Retaining Great Team Leaders
Pam Berman, our Chief Talent Officer, shares how organizations can create, manage, and retain great leaders.
‘Ruthlessly planning ahead’: Male agency execs on balancing work and family in the age of coronavirus
Digiday asked male agency executives how they balance work and family in the age of COVID-19, and CCO Kipp Cheng weighed in.
How to beat a Bloomberg: Competing and winning against a big-spending brand
In the latest from MM&M, Heartbeat’s James Talerico analyzes Mike Bloomberg’s half a billion dollar presidential campaign through a marketing lens.