How marketers can reach HCPs wherever they are
Learn how marketers can reach HCPs in this new era from Keri Hettel, SVP, data and analytics, Razorfish Health.
Author: publicis-health
Cannes or Canned?
What we learned from the HCA’s new report on innovation and creativity in healthcare communications.
Behavioral Science Gaining Ground in Pharma
Lyn Falconio, Chief Marketing Officer of Publicis Health, describes how the growing use of behavioral science in marketing will affect the field in coming years.
Technology Plus Science: New Company Model?
Jedd Davis of Publicis Health contributes to a PharmaVOICE article predicting what would happen if a big technology company acquired a pharma company.
Three Success Factors to Leverage Data Visualization to Support Your Digital Transformation
Sebastian Küpers points to three success factors in order to leverage digital visualization and support digital transformations.
Once Upon A Time…
Emma Knott, Associate Director and Head of Social Media, Publicis Resolute, shares how Pharma has evolved in the era of misinformation.
The Changing Face of the Modern HCP: How to Engage with the HCPs of the Digital Age
Watch Nafeez Zawahir, MD sit down with Fierce Pharma to discuss the changing nature of HCP engagement in the digital age.
Lions Health 2019 Takeaways
Though Cannes wrapped up in June, Pharma Live gathered industry leaders to give their perspectives on the event.
The dawn of a new era in medical education
Annlouise Pendse, Associate Director, Real Science considers the impact personalized medicine is having on medical education strategy in this month’s issue of Pharmaceutical Marketing Europe.
The Future of Healthcare with Lyn Falconio, CMO of Publicis Health
In an interview series with leaders in healthcare for Authority Magazine, Lyn Falconio offers her insights on the future of healthcare — and a key, necessary shift that needs to occur.