The Art of Approximating Reality with Data
Andrew Ghosh breaks down the importance of having the right data, not just the most data.
Author: saatchi-saatchi-wellness
Analytics and Machine Learning to Stay Ahead of the Game
Kevin Troyanos notes that integrating activation-ready analytics, AI, and ML to existing processes will improve healthcare marketers’ current operations.
Precision Marketing Has a Critical Role to Play in Making Precision Medicine a Reality
Kevin Troyanos, Head of Analytics, Saatchi & Saatchi Wellness, sheds light on the importance of “precision medicine” in the latest SSW Analytics piece.
Tropes about the mythical matriarch mom no longer hold power in the social-media era
Kathy Delaney shares her POV in MM&M on problems with the “mom trope.”
The Art of Using Disproved Hypotheses to Optimize Marketing Campaigns
Building an organizational culture around data-driven decision-making requires a leadership team that is committed to performance transparency and continuous improvement.
Effective Data Analytics is as Much about People as It is Numbers
As technical as it is, data analytics is a fundamentally human enterprise with profoundly human stakes.
What Might a Part B IPI Model Do to Drug Innovation, Patient Care?
While the IPI model supports the goal of providing a value-based, transparent system, healthcare industry stakeholders are concerned about the impact on patient outcomes.
ReferralMAP “One of the Most Innovative New Products”
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named ReferralMAPML as one of the most innovative Products of 2018.
A Practical Guide to KBQ-Led Enterprise AI Strategy
As we approach the peak of the artificial intelligence hype cycle, enterprises need to take a strategic approach to implementing their cutting-edge tech solutions.