Andrew Ghosh breaks down the importance of having the right data, not just the most data.
Kevin Troyanos notes that integrating activation-ready analytics, AI, and ML to existing processes will improve healthcare marketers’ current operations.
Kevin Troyanos, Head of Analytics, Saatchi & Saatchi Wellness, sheds light on the importance of “precision medicine” in the latest SSW Analytics piece.
Kathy Delaney shares her POV in MM&M on problems with the “mom trope.”
Building an organizational culture around data-driven decision-making requires a leadership team that is committed to performance transparency and continuous improvement.
As technical as it is, data analytics is a fundamentally human enterprise with profoundly human stakes.
While the IPI model supports the goal of providing a value-based, transparent system, healthcare industry stakeholders are concerned about the impact on patient outcomes.
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named ReferralMAPML as one of the most innovative Products of 2018.
As we approach the peak of the artificial intelligence hype cycle, enterprises need to take a strategic approach to implementing their cutting-edge tech solutions.