The Faces of Women in Tech at Publicis Health Media
Women are still vastly outnumbered by men in tech, but that’s not the case at Publicis Health Media.
Category: Uncategorized
Did Gillette Show Us the Best an Ad Can Be?
Last week, P & G-owned razor brand Gillette released an ad that updated their longtime positioning and tagline, “the best a man can get.”
A Resolution: More Diversity in Tech Roles
VivaTech 2018 made an admirable effort to bring new and diverse voices to the stage, but it also illustrated just how far we have to go.
It’s Time to Get Real about Real-Time Benefit Checks
For years, industry experts have been discussing the promise of Real-Time Benefit Check (RTBC) services and the dynamic information that they would provide to HCPs and patients in the ePrescription workflow.
ReferralMAP “One of the Most Innovative New Products”
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named ReferralMAPML as one of the most innovative Products of 2018.
How We Choose Health: Surviving Breast Cancer
We’re taking a closer look at some of the ways in which our people choose health in their daily lives.
How I Made It
From a young age, Victoria’s favourite word was ‘Why?’ and her desire to challenge the norm has remained strong throughout her career.
Healthcare Marketers Must Embrace Risk to Innovate
To achieve real marketing innovation in healthcare, Pharma advertisers must look beyond the case study, and embrace strategic risks.
The TEDMED Experience: When Chaos Brings Clarity
Publicis Health’s Chief Marketing Officer explains how to create clarity through storytelling, leadership, and staying true to your mission.
Your Brand Marketing Is Not Enough
As marketers, we must continue our dedication to informing the decisions made at the point of care, but we can no longer ignore what happens beyond it.